A good marketer is someone who is good at persuading; making
people to patronize certain goods at a particular time even if they don’t want
to buy at that time. a good marketer is the leader who knows how to sell into
the heart of the people.
Must bankers I have meet in the course of my work with
students around Nigerian higher institutions; I have always noticed some sort
of vacuum and certain lapses in skill and presentations. Some times, some are
just excellent and some times some are close to not well trained. So this
article will help build the right trait of qualitative and quantitative
marketing and instill good culture of marketing in you.
Keys to become a good marketer
Key1 – Be out spoken
and courageous: speak good English, be admirable and well polished.
Key2 – Learn to
capture the audience: know how to buy their mind. Get their attention
without stress. So first impression makes a lot of difference-if you can’t get
their attention at first you may struggle through out.
Key3 – Be proud of
what you do and be authoritative: we are not saying you should be
disrespectful or show arrogance rather polite yet firm and appealing.
Key4 – Developing
convincing techniques: you should be able to make them patronize your
product. Make them see the need; your power is in your tongue use it well.
Key5 – Develop good
communication skill: eloquence is a sharp razor, good command of language
is s great assets, but good communication skill is all you need to get at the
heart of your customers or audience.
Key6 – Wear amiable
disposition: learn to smile, don’t slouch, scowl and learn to be lively at
all times. Don’t let your failures, shame fears and doubts show in what you do.
Key7 – Learn good
manners and etiquette: you may not know who is watching; remember winning
the people’s approval is all you need to sell. So show good manners – table,
dressing, conversation, handling complement etc.
Key8 – Know how to
make good and effective use of time: be time conscious and know when the
ovation is high and leave the scene.
Key9 – Have a target:
having a target is one, achieving it is another thing. So you must work
modalities to get at the target.
Key10 – Develop
positive mind set of your product: the way you see your product is the way
the product is. So be optimistic and a fanatic of your own belief.
Key11 – Improve on
you selling skills and selling speed every day: since you must set new
target other than the previous one, so you must improve on your skills and
speedy. So you have to be hard working and strong.
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